Nike N7 Announces Renewed Campaign Partnership With Buffalo Nickel Creative for 2023

Following the critical and cultural success of the 2022 “See Me, See Us” campaign, Nike has announced the strategic extension of its partnership with Buffalo Nickel Creative (BNC), confirming the Indigenous-owned and operated agency will once again lead the content production for the Nike N7 2023 Collection.

This repeat engagement is far more than a simple contract extension; it signifies a massive vote of confidence in BNC's ability to deliver authentic, high-caliber creative work, setting a new precedent for sustained, meaningful collaboration between major global brands and Indigenous-led agencies.

The initial 2022 partnership, helmed by BNC leaders Ryan Redcorn (Osage) and Joseph Brown Thunder (Ho-Chunk and Lakota), was celebrated for its deep cultural fluency, successfully translating the N7 mission—to honor Native heritage and inspire the next generation—into visually stunning and emotionally resonant narratives. The BNC team successfully showcased Indigenous athletes and influencers, moving the campaign beyond simple product marketing into genuine storytelling.

The decision to re-engage BNC for the 2023 effort reflects Nike’s commitment to continuity and trust. By establishing a long-term relationship, the brand ensures its N7 initiative benefits from consistent Indigenous creative control, fostering sustained economic growth and professional development within the Native film and commercial industry.

"This is the industry model we've been striving for," said a representative close to the BNC team. "It moves beyond a single, transactional moment of diversity and into a sustainable business relationship built on proven success. It shows that when brands commit to Indigenous ownership, the quality of the content speaks for itself."

For 2023, BNC is expected to maintain that high creative bar and commitment to achieving world-class production standards, continuing to integrate top-tier talent and technical expertise with authentic cultural direction. This hybrid model ensures the N7 content remains globally competitive while accelerating the professional development of the next generation of Indigenous filmmakers and technicians.

The Nike N7 2023 Collection and its accompanying content series are highly anticipated to build upon the momentum of the previous year, further solidifying the N7 line as a platform for cultural celebration, Indigenous visibility, and athletic empowerment.